Best Practices for Managing Holiday Chargebacks
Still feeling a bit ‘hungover’ from the holiday fallout of chargebacks? You have come to the right place – Accertify can help!
A merchant’s joy from holiday sales can quickly evaporate when customers change their minds about purchases and request return authorizations.
History tells us the swell of holiday chargebacks usually peaks about four to six weeks after order fulfillment. Luckily, there are several things a merchant can do to minimize chargebacks. To prepare for the fallout, consider these five best practices:
1) Calculate potential damage
Determine the potential fallout by analyzing your sales activity. Determine your average sales volume for the months of April through October, then calculate the increase of holiday sales during November and December. For example, if holiday sales rise 30%, it’s reasonable to expect dispute volume to rise about 30% from late January through early March. Track your sales by date as this information will help you plan for addressing chargeback disputes – those usually arrive up to 20 days before you must address their resolution.
2) Plan for addressing chargeback volume
Options for handling holiday chargebacks include hiring contractors or using alternative internal resources outside the team that handles chargebacks. For example, your company may elect to offer overtime for working early or late, or on weekends.
3) Prepare for unexpected issues
Stuff happens that may thwart your plans so prepare to be nimble. People get sick this time of year. It may be impossible to provide adequate training. And so forth.
4) Prioritize decision options
If the volume of disputes overwhelms your response capability, determine which disputes will be optional. Examples include:
- Low dollar value
- Fraud-based (unless your disputes are primarily friendly fraud/buyer’s remorse)
- Reason codes you traditionally lose
5) Ask for mercy
As a last resort, you might ask your processor for a few extra days to finish resolutions. Processors may have flexibility to give you an opportunity to refute invalid disputes.
By following these guidelines, you can prepare for the inevitable swell of post-holiday chargebacks – and maximize your joy of retaining seasonal profits.
Interested in more information on chargeback management? We've got you covered with a number of resources below.
Manage chargebacks to boost profit. By automating chargeback procedures and reducing chargebacks, your business can capture more revenue and margin. Learn how in our whitepaper.
Clarify the true story on chargebacks. Learn how merchants are controlling and automating the dispute process to limit losses and keep revenue on the bottom line.
Accertify® Chargeback Management is a comprehensive service addressing every element of the chargeback management process from review and analysis through representment and reporting.
Five tips from Accertify on chargeback management will help you create a focused plan; stay informed about risks and protect your bottom line against chargeback losses.
Help increase efficiency and lower costs by minimizing the impact of chargebacks on your bottom line with Accertify® Chargeback Management.