Questions and Considerations Before Contesting a Chargeback
Some merchants believe there is no reason to dispute a chargeback because they are unwinnable. This is a common misperception. Winning a chargeback is possible, with time and the right strategy. Developing and presenting a winning case is hard work and takes a lot of time. Merchants need to assess each case and decide whether the cost of pursuing a dispute is worth it or if they should cut their losses and accept the chargeback without contesting it.