The Silver Bullet Approach to Fraud Prevention: It May Not Be What You Think
In the world of online commerce, the number one consideration for any new merchant is to get sales through the door, while at the same time growing business and increasing net earnings. Fraud prevention may not be a key consideration upfront but as the business grows and evolves, merchants realize that the risk of fraud also grows.
Originally published in the 2016/2017 edition of the Web Fraud Prevention, Online Authentication Market Guide, this article discusses how people, rules and statistical models work best when combined together.
Click below to download the full article, written by Andrew Stolz, Account Manager for Accertify in EMEA.