1-800-FLOWERS.COM Selects Accertify for Online Fraud Prevention


Chicago  - December 10, 2008 

Latest Customer Win Accelerates Accertify's Momentum in E-Retail Industry

Accertify® (www.accertify.com), a provider of leading-edge credit card fraud prevention solutions to online merchants, today announced that its Interceptas®  platform has been chosen by 1-800-FLOWERS.COM® Inc., (NASDAQ:FLWS), the world's largest Florist and Gift Shop. 

"After comparing various products available in the marketplace, we selected Accertify as the best service for combating credit card fraud," said William Shea, Chief Financial Officer at 1-800-FLOWERS.COM.  "Interceptas provides a comprehensive and easy-to-use platform that is unmatched in the industry. Accertify will keep our defenses strong and help strengthen consumer confidence in online shopping."

Built by experts in e-commerce fraud, Interceptas provides a single, integrated system that includes front-end screening features, an automated case management workflow platform and an integrated chargeback monitoring system. It pushes relevant transaction data elements to fraud analysts, automates the validation of order information, and reduces dependency on internal IT resources by placing more power and information in the hands of fraud prevention professionals.

"We understand that criminals are constantly evolving their scams to defraud online merchants," said Jeff Liesendahl, CEO of Accertify.  "That's why we designed Interceptas as a flexible workbench platform that is readily adaptable to new fraud trends and technologies.  Interceptas reduces the manual effort required to fully screen transactions and applies consistent analysis in an automated manner to reduce overall fraud."  

About 1-800-FLOWERS.COM

1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. 1-800-FLOWERS (R) (1-800-356-9377 orwww.1800flowers.com), is one of the top 50 online retailers by Internet Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite arrangements created by some of the nation's top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its Fresh From Our Growers(R) collection. As always, 100% satisfaction and freshness are guaranteed. The Company's BloomNet(R) (www.mybloomnet.net) international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably.

The 1-800-FLOWERS.COM, "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May(R) confections brands (www.fanniemay.com andwww.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com); wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R) (www.1800baskets.com) and DesignPac(sm); as well as Home Decor and Children's Gifts from Plow & Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R) (www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic Cabin(R) (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the Nasdaq Global Select Market under ticker symbol FLWS. 

About Accertify

Accertify, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas® which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.

Contact Information

Carol Jouzaitis