Accertify® Chooses Experian's Fraud Prevention Tool to Fight Online Fraud
Chicago IL and Costa Mesa CA - February 13, 2008
Accertify®, a provider of leading-edge credit card fraud prevention solutions to online merchants, and Experian®, a global information services company, today announced a strategic partnership to help e-commerce sites process orders quickly while reducing charge-backs and the total cost of fraud.
Under the partnership, Accertify will offer Experian's Credit Card Verification, an innovative credit card authentication tool, to Interceptas® customers. Credit Card Verification provides robust consumer authentication and confirms the presence of a specific credit card account on a consumer's credit report. Interceptas is the first integrated platform designed from the merchant's perspective for combating card-not-present fraud, enabling the complete fraud prevention process to be managed with one comprehensive and highly flexible product.
Credit Card Verification authenticates the user's link to the card to avoid transaction processing delays and potential fraud. Credit Card Verification is the only tool that verifies a complete credit card number against a purchaser's full name and address.
"Credit Card Verification uses Experian's powerful File OneSM credit database, which contains information on more than 215 million credit-active consumers," said Gary Kearns, President, Experian's Decision Analytics. "The ability to rapidly authenticate the purchaser's link to the credit card he or she is using will help reduce fraud significantly and facilitate increased sales, profits and business growth."
"We know that fraudsters work very hard to obtain legitimate credit card credentials," said Jeff Liesendahl, CEO, Accertify. "Often merchants have no choice but to call the card-issuing bank to confirm that a card hasn't been compromised. This process is very time-consuming and requires significant manual effort."
"By integrating Experian's Credit Card Verification tool, Interceptas® helps merchants eliminate the need to contact banks and cut the manual effort needed to combat fraud," Liesendahl added. "Interceptas is designed to lower merchants' total cost of fraud by driving orders to resolution as quickly as possible through automation and the best available antifraud tools."
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage. For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.
Experian Group Limited is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. It has corporate headquarters in Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., and Nottingham, UK. Experian employs approximately 15,500 people in 36 countries worldwide, supporting clients in more than 65 countries. Annual sales are in excess of $3.8 billion.
For more information, visit the Group's Web site on www.experiangroup.com.
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.
Accertify, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas®which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.