Accertify Selected by


Chicago, IL  - October 16, 2008 

Accertify®, a provider of leading-edge fraud prevention solutions, today announced that it has been selected by to help detect and prevent online credit card fraud. will utilize Accertify's Interceptas solution, the first single, integrated solution designed to reduce merchants' total cost of card-not-present fraud. Its patent-pending technology addresses the entire business process of combating fraud from the perspective of the online retailer, providing a multi-layered approach with a workbench platform that is flexible and readily adaptable to new fraud trends and technologies.

 "We looked at various fraud solution vendors and for the most part they score transactions for fraud risk. But because the vendors don't tell us how they calculate the score, that approach does not help us," said Michael Dembinsky, manager of fraud risk at

"TheWatchery chose Interceptas because it gives us all the information we need to review and verify transactions quickly.  Interceptas displays the data on a single dashboard so that a quick can be made fast when every minute counts," Dembinsky said.  "Another advantage to Interceptas is that we're not stuck with one technology.  We can plug into various anti-fraud tools as our needs change."

"Retailers selling high-value merchandise over the Internet are a prime target for e-commerce fraud.  Fraud-related losses area a drain on their revenues and they can't afford to reject legitimate transactions," said Jeff Liesendahl, CEO of Accertify.  "Interceptas addresses merchants' need for a better solution by integrating all of the best-practice components and tools required to automate and streamline the transaction screening, suspicious order review and resolution processes."

"Based on our many years in the trenches combating e-commerce fraud, Accertify realizes that the battle can't be won with any single technology.  But patching together a variety of tools and services to prevent fraud isn't effective either," said Michael Long, Chief Product Strategist at Accertify. "That's why we designed Interceptas as a comprehensive fraud prevention and data management workbench.  We're committed to meeting merchants' need for a faster and more accurate fraud prevention solution now and in the future."



With over 10 years experience selling watches around the world,, understands the consumer needs when it comes to mid and high end luxury goods.  Consumers are searching for quality brand name watches, at affordable pricing, with courteous service. The Watchery has steadily grown to become one of the largest luxury watch retailers Worldwide and continues to be a market leader.

Utilizing an approach that focuses on superior customer service, aggressive pricing, and timely shipping, The Watchery is committed to ensuring that the customers experience is of the highest quality.  

This NYC based company offers customers the same brands found at luxury boutiques at the best possible prices along with personal customer service.  This is a business model that continues to impress its repeat customers.

About Accertify

Accertify, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas®which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.

Contact Information

Michael Long