Urban Outfitters Selects Interceptas Fraud Prevention Solution from Accertify
Chicago, IL - August 26, 2008
Accertify®, www.accertify.com, a provider of leading-edge fraud prevention solutions to online retailers, today announced that Urban Outfitters, Inc. has selected its Interceptas® solution to combat online credit card fraud and ensure a high-quality shopping experience for customers.
"Urban Outfitters' success is driven by our commitment to understand our customers and connect with them on an emotional level," said John Kyees, Chief Financial Officer at Urban Outfitters. "When shopping on our websites, customers want a quick and hassle-free experience. Taking a tougher stance against e-commerce fraud helps us maintain our customers' trust and provide the smooth and easy experience they expect online."
"After examining the leading anti-fraud tools available on the market, Urban Outfitters chose Accertify because it's the most comprehensive and advanced solution," Kyees said. "Interceptas will enhance our fraud prevention capabilities, reduce our total cost of fraud and ensure that we offer a distinctive experience for customers purchasing on the web."
Interceptas is the first single, integrated solution designed to reduce merchants' total cost of card-not-present fraud. Its patent-pending technology addresses the entire business process of combating fraud from the perspective of the online retailer, providing a multi-layered approach with a workbench platform that is flexible and readily adaptable to new fraud trends and technologies.
"At Accertify, we understand that credit card fraud is a fact of life for online retailers," said Jeff Liesendahl, CEO of Accertify. "We're proud to play a role in helping Urban Outfitters pro-actively combat such abuse and in supporting their efforts to provide a compelling and high-quality customer experience."
About Urban Outfitters
Urban Outfitters, Inc. is an innovative specialty retail company which offers a variety of lifestyle merchandise to highly defined customer niches through 132 Urban Outfitters stores in the United States, Canada, and Europe, two web sites and a catalog; 115 Anthropologie stores, a web site, catalog, and Liefsdottir, Anthropologie's recently launched wholesale concept; Free People wholesale which sells its products to approximately 1,700 specialty stores, a web site and catalog; and one Terrain garden center as of July 31, 2008.
Accertify, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas® which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.