Live Gamer Names Accertify Preferred Partner in the Fight Against Fraud


Chicago, IL – July 12, 2012 - Accertify, an American Express company, and Live Gamer, the digital commerce and advertising platform, announced today that they have signed an agreement to provide Live Gamer customers who license the Live Gamer Elements platform with Accertify’s leading fraud management solutions.  Saving them precious time and resources, Live Gamer will manage Accertify’s platform on behalf of its customers who choose to take advantage of Accertify’s technology.

“Our customers count on us to provide a secure and seamless digital commerce experience,” said Deepa Muralikrishnan, GM Global Payments at Live Gamer.  “To live up to this promise, we have enlisted Accertify as our partner in fighting fraud.  Accertify’s solutions are best-in-class, and its capabilities are data-driven, rather than payment-based.  This is a real differentiator, because it means we can protect our merchants from users attempting to set up fraudulent accounts and profiles before a transaction even occurs.  Furthermore, the flexibility of the Accertify data management platform allows us to modify fraud rules on the fly and stay a step ahead of the rapidly evolving tactics of fraudsters in the online space.”

“Through our legacy of fighting fraud for online entertainment clients, we have gained deep experience in this industry and look forward to leveraging our insights to make a difference for other companies in Live Gamer’s customer portfolio,” said Jeff Liesendahl, President of Accertify.  “Our platform’s flexibility, automation, sophisticated data capabilities, and built-in intelligence will provide Live Gamer’s customers with a real-time solution that protects them from a complete range of fraud schemes while allowing legitimate transactions to proceed without interruption.”

Live Gamer is a global e-commerce and advertising platform.  It helps some of the world’s top online, interactive entertainment companies maximize revenue from their content, and connects advertisers to a network of over 60 million users.  Accertify’s fraud management solution will enable Live Gamer to protect its merchants from fraud, mitigate counterfeit and identify theft risks, manage disputes, and measure outcomes.  


About Accertify:

Accertify Inc., a wholly owned subsidiary of American Express, based in Itasca, IL, is a leader in providing e-commerce companies with hosted software solutions, tools and strategies for preventing online fraud and mitigating enterprise-wide risks. Its Interceptas® Platform integrates the various components of fraud prevention, applies state-of-the-art automation to each step in process and offers advanced capabilities for managing fraud data. Built with a merchant's perspective, the Interceptas® Platform delivers flexibility in preventing fraud related to card-not-present purchases, online scams and policy abuse, merchandise returns and exchanges and other data management challenges. Accertify is committed to providing online companies with the most cost-effective solution to fraud available. For more information, visit

About Live Gamer:
Live Gamer is the world's first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 60 million users across the US and Europe. Live Gamer's technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, Electronic Arts, EMI, Take 2, Sony Online, Conde Nast, REAL Networks and Mochi Media. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit

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Diana Postemsky

American Express