Crabtree & Evelyn Signs with Accertify to Deliver Global Fraud Solution


Chicago, IL – September 5, 2013 – Accertify, a leading fraud prevention provider, announced today that the company has signed an agreement to provide Crabtree & Evelyn, a retailer of body and home products, with its comprehensive and flexible fraud management solution.  Accertify, an American Express company, will leverage its platform to handle Crabtree & Evelyn’s growing global e-commerce business to minimize the manual process for reviewing transactions and streamline order processing time.

“Accertify is delighted to welcome a world-class retailer like Crabtree & Evelyn to our client roster,” said Lorenzo Soriano, President of Accertify.  “We understand the needs of businesses like Crabtree & Evelyn and our platform is built to make their fraud prevention efforts more reliable and easier to manage.”

“By integrating Accertify into our fraud program, we can focus on improving the customer experience and continue to expand our e-commerce business,” said Kevin Coen, President of the Americas at Crabtree & Evelyn. “Accertify is recognized as a market leader and we partnered with them because we have confidence in their ability to help us reduce losses related to fraudulent activity.”

Through the Demandware LINK Technology Partner Program, which provides clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications, Accertify built a scalable and cost-effective fraud solution for Crabtree & Evelyn to quickly implement. Accertify’s solution will be tailored to Crabtree & Evelyn’s business to identify and protect against fraudulent transactions, while continuing to meet customers’ expectations in real-time.

Accertify supports the fraud reduction efforts of leading companies around the world. Its software platform allows merchants to process e-commerce transactions, minimize fraud risks, and manage payment disputes and measure outcomes. 

About Accertify

Accertify Inc., a wholly-owned subsidiary of American Express, is a leading provider of fraud prevention, chargeback management, and payment gateway solutions to merchant customers spanning diverse industries worldwide. Accertify’s suite of products and services help e-commerce companies grow their business by driving down the total cost of fraud, simplifying business processes, and ultimately increasing revenue. For more information, please visit

About Crabtree & Evelyn

A pioneer in botanical formulations for over 40 years, Crabtree & Evelyn searches the world for luxurious ingredients and fragrance experiences to create indulgent moments to enjoy every day. Inspired by John Evelyn, the 17th century renaissance Englishman whose travels for rare botanicals and plants and whose motto ‘explore everything. Keep the best’ inspire us to this day.  The Crabtree & Evelyn logo is a nod to our pioneering, botanical heritage – the crabapple tree is the original species from which all cultivated apple trees have derived.  Crabtree & Evelyn is available online and in over 65 countries, with over 6,000 locations and 200 branded retail stores worldwide.  For more information or to purchase products, please visit or call 800.272.2873.

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William Tsang

American Express